We rarely put band photos on the front, and in many cases we didn't even put the name of the band or the album title. We called our album covers 'non-covers,' because they were designed to be art pieces. "Hipgnosis was famous for being out of the ordinary, and we were very deliberate about our efforts to disrupt the norm. Po is showing us his life’s work, and it’s impressive. It doesn’t take more than a second for the excitement of what’s happening to kick in.įirst, Po retrieves the artwork for Peter Gabriel’s debut album, followed by the covers for 10cc’s Deceptive Bends, Pink Floyd’s Atom Heart Mother and Wish You Were Here – and so on. They are showcased in vibrant color, a striking juxtaposition against the monochromatic surroundings. One by one, he takes out a series of photographs, giving each a glance before letting them fall to the floor. He sits down at the end of a long hallway and opens the case. Po walks through a crumbling, countryside cemetery, carrying an oversized folder on his back. To open the film, Corbijn introduces us to Aubrey “Po” Powell in stunning black-and-white cinematography.
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